VANS X
ALTERNATIVE
CROWD
A series of mockups of a concept for Vans that visualises an ‘alternative crowd’. The illustrations depict a group of characters that are different to the norm and mainstream culture, each identity has a specific and eccentric personality. The concept is targeted towards people that can appreciate the niche and the unusual.
IDEATION.
ILLUSTRATION.
PACKAGING.
DESIGN.
ILLUSTRATION.
PACKAGING.
DESIGN.




