Index
Motion works
Info
Equator
For The People, 2024
CONTRIBUTION
As Mid Weight Designer
Brand identity
Motion
D&AD Awards
Shortlist – Logos in Branding
AGDA Awards
Distinction – Branding Small Business
Distinction – Logos, Trademarks
& Symbols
Strategy
Claudia Henderson
Storytelling
Arielle Bodenstein, Mat Groom
Design
Nicola Ferry, Atsaya Gabiryalpillai
Account
Mabel Tu
Typefaces
Stakkat – Studio René Bieder
Azeret – Displaay Type Foundry
Changing the travel industry, for good.
People want to make sustainable choices when they travel. But knowing what those choices are has become difficult for tourism operators and overwhelming for tourists. Between the costly reports, carbon calculations and climate certifications, being sustainable can seem more like a sacrifice — something that compromises your experience, or complicates your plans.
Equator is charting a new course in sustainability consulting, with a platform that translates hundreds of data points into actionable insights, specifically tailored to your trip. They needed an identity that would take them from tech start-up to data disruptor and capture their ambition to change the industry, for good.
Sustainable travel doesn’t have to be restrictive. Whether it’s eating lobster with Icelandic locals, trekking through the remote regions of Nepal, or cycling around the streets Denmark — exploring the world can do a world of good. We positioned Equator as the ultimate sustainable travel guide, bringing together data from every destination to improve the impact (and overall experience) of your trip.
The new identity invites you to explore an expansive world of data, with Equator as your guide. Its gridded system is made up of infinite data points, with navigational tags and expressive icons signposting the way forward. Bright highlight colours and spotlighted stories bring personality to the world of consulting, combined with a brand voice that serves as your helpful translator and friendly guide.